Marketing and selling are essential for a startup’s survival. Acquiring customers for a new business is tough, but retaining customers is a bigger challenge. If you want your customers to be happy and give you repeat business, you must prove that you are dependable and trustworthy.
Good relationships with your customers could help you grow your business without gimmicks, discounts or special treatments. Of-course you have to be good at what you do to be successful but running a truly successful business for a long term is based on one fact – your relationship with your customers. A good relationship with your customers could get you repeat business for life.
To build an effective customer relationship program, startups must keep the following in mind:
- Promises Must Be Kept: If you have made a promise to your customer, make sure that you do whatever it needs to keep that promise. Be it about a deadline or the product/service quality. Getting a customer to trust you, could become one of your most important success factors. While people don’t very often talk about the time you went above and beyond for a customer, you’ll certainly hear from the disgruntled ones if you failed to make a deadline or delivered a product that didn’t do what you had promised.
- Assign Ownership: Empower your employees to take ownership and respond to customers’ needs. Clients who encounter a busy dial signal on the phone, automated email response, or closed door may decide to take their business elsewhere and being a startup, thtat’s the last thing you want. When no has ownership, customer retention may become a challenge.
- Consistency Is The Key: Consistency goes hand in hand with customer satisfaction. From a business perspective, consistency applies to every aspect of what you do. The consistent startup takes a more reserved and systematic approach to the growth of their business, because they want to make sure they have a stable foundation on which to build and grow the business.
- Focus And Execute: Don’t try to be everything to everyone right away. If you pick one vertical and do it well, your customers will be happy. Focus on the deliverable quality and timeliness rather than doing 10 different things.
- Listen To Your Mentors: Good mentors will help you realize market strength more easily. They are experienced and probably have accomplished what you are trying to achieve. They could be your best guides to achieving happy customers. Value their experience and advice.
- Show Up, No Matter What: The most successful people are those who endured hardships and still stuck to their goals till they saw daylight. There will be times when you won’t be able to match your customers’ expectations. But you need to put all of it aside, regain focus on your priorities, and show up at the meetings.